Digital Marketing Coordinator- Burlington

Gerrie Electric is one of the largest independent electrical distributors, with 24 key Ontario locations and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well-respected company in the industry.

Culture

Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. We strive for an inspiring culture and integrity in all that we do.

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done.

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.

What you will be doing

The Digital Marketing Coordinator will support our digital marketing efforts by implementing and optimizing various campaigns. This role requires a blend of creativity, analytical skills, and a passion for digital marketing. You will collaborate with team members to enhance our online presence and engage with our target audience effectively.

Assist in the development and execution of digital marketing campaigns across various channels, including social media, email, and paid advertising.

Design visually appealing marketing materials, including flyers, product catalogues, web & mobile app banners and landing pages, digital screens, and social media graphics, ensuring brand consistency.

Work with Product Managers, Branch Managers & Department Leads to create catalogues, flyers, brochures, and any other requested content.

Create engaging content for websites, e-campaigns, and social media platforms.

Monitor and analyze campaign performance using tools like Google Analytics and social media insights

Assist with managing social media accounts on various platforms. This will include writing, editing, publishing content and analytics for Gerrie Electric.

Help create a content calendar to manage all platforms related to marketing initiatives

Assist with creating and maintaining customer segment lists, customer journeys, marketing email campaigns, digital forms, and surveys using Microsoft Dynamics

Help support SEO initiatives by conducting keyword research and optimizing content.

Work with E-Commerce Team on Initiatives

Stay current with industry trends and emerging technologies to identify new opportunities for digital marketing.

Other marketing duties as assigned.

COMMUNICATION

Communicate clearly and concisely both orally and in writing.

Establish and maintain positive collaborative relationships with customers.

TEAMWORK AND COLLABORATION

Create and maintain a team atmosphere and ensure employee concerns are resolved promptly.

Work with other departments as required, conveying a professional corporate image that represents the values of Gerrie Electric.

Collaborate with Product Managers, Branch Managers & Department Leads, and colleagues.

PROBLEM SOLVING

Be able to recommend creative solutions to various issues that may arise.

QUALITY

Ensure employees understand and adhere to ISO policies and procedures.

PERSONAL DEVELOPMENT

Participate in conferences, seminars, and other educational opportunities; reading professional publications; maintain and participate in professional networks to enhance your knowledge and skills.

Participates on committees and special projects as requested.

What you bring to the table

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.

1-2 years of experience in digital marketing or a related field (internships included).

Proficiency in design software (e.g., Adobe Creative Suite, Canva) to create marketing materials.

Familiarity with digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.

Strong written and verbal communication skills.

Basic knowledge of SEO principles and practices.

Creative thinking and problem-solving skills.

Ability to work collaboratively in a team environment

Working knowledge of Microsoft Dynamics is an asset.

Ability to multi-task managing multiple projects simultaneously.

We believe in taking care of our people

Major medical + dental coverage for yourself and your dependents (flex plan options available)

Employee Assistance Program

Global travel coverage

Pension plan with contribution matching

Training, development and career growth opportunities

Tuition re-imbursement program

Promote from within culture

A diverse and inclusive workplace

Caring and nurturing environment

Words that our employees use to describe us

Inclusive, team-oriented, motivating, happy, forward thinking, innovative, successful!

• Flexible interview options are available!